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Method and Data

  • Vivek K. Velamuri
Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

The need to develop different clusters of hybrid value creation business models arises because it does not make sense to compare two completely distinct product– service offerings, for example, a game console and a laundry solution, with each other. Hence this chapter, in addition to explaining the research method, explains how four distinct clusters of hybrid value creation are developed.

Keywords

Mass Customization Price Premium Service Offering Product Service System Personal Trainer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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