Method and Data
The need to develop different clusters of hybrid value creation business models arises because it does not make sense to compare two completely distinct product– service offerings, for example, a game console and a laundry solution, with each other. Hence this chapter, in addition to explaining the research method, explains how four distinct clusters of hybrid value creation are developed.
KeywordsMass Customization Price Premium Service Offering Product Service System Personal Trainer
Unable to display preview. Download preview PDF.