Abstract
A cross analysis of the publications from the systematic literature review (169 publications in eight categories) identifies four distinct value creating attributes in the field of hybrid value creation. These are:
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1.
Individualization (e.g. Davies, Brady, and Hobday 2007)
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2.
Marketing-integration (e.g. Foote et al. 2001)
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3.
Operational-integration (e.g. Johansson, Krishnamurthy, and Schlissberg 2003)
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4.
Firm–customer interaction (e.g. Phillips, Ochs, and Schrock,1999)
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Four Value Creating Attributes. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_10
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_10
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Publisher Name: Springer Gabler, Wiesbaden
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