Abstract
The adoption and diffusion patterns of new products have long been of interest to scholars from management and economics. A plethora of studies aimed at explaining the emergence of the typical S-shaped diffusion curve (Rogers 1983) and identified various drivers that influence the diffusion and adoption of new products.
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© 2013 Springer Fachmedien Wiesbaden
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Mayrhofer, P. (2013). Interdependencies between users. In: Interdependencies in the Discovery and Adoption of Facebook Applications. Innovation und Entrepreneurship. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3887-9_4
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DOI: https://doi.org/10.1007/978-3-8349-3887-9_4
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-8349-3887-9
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