Advertisement

Interdependencies between users

  • Philip Mayrhofer
Chapter
Part of the Innovation und Entrepreneurship book series (INNOV)

Abstract

The adoption and diffusion patterns of new products have long been of interest to scholars from management and economics. A plethora of studies aimed at explaining the emergence of the typical S-shaped diffusion curve (Rogers 1983) and identified various drivers that influence the diffusion and adoption of new products.

Keywords

Social Influence Network Effect Network Externality Adoption Decision Active Influence 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Philip Mayrhofer
    • 1
  1. 1.MünchenGermany

Personalised recommendations