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Introduction

  • Philip Mayrhofer
Chapter
Part of the Innovation und Entrepreneurship book series (INNOV)

Abstract

Within less than six years of its founding, Facebook has developed from an upstart in online social networking and a phenomenon of growth and user adoption to a platform that has redefined how people worldwide interact with each other.

Keywords

Social Influence Online Social Network Network Externality Adoption Decision Profile Page 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Philip Mayrhofer
    • 1
  1. 1.MünchenGermany

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