Abstract
Two women dressed in sarongs bow down at the reception desk. They guide the guest to the lobby. Hostesses hurry behind the teak wooden room dividers. One of them serves blue-shining water made from Brazil nuts. She asks what kind of treatment he desires and leads him to a private room with dimmed light. He sinks into an armchair and the masseuse starts kneading his left hand. Arms, shoulders, neck, head – the massage takes one hour. Afterwards, he drinks tea, nibbles crackers made from honey pollen and cubes made from apricot jelly. On a flat screen, meditative sceneries are passing by. It is heavenly.
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- 1.
See Weniger, 2011, Frankfurter Allgemeine Zeitung, p. R2
- 2.
See Kelly & Storey, 2000
- 3.
See Vermeulen, 2005
- 4.
See Froehle & Roth, 2007; Goldstein et al., 2002; de Jong & Vermeulen, 2003; Menor & Roth, 2007)
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See Menor at al., 2002
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See Ballantyne & Varey, 2006
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See Vargo & Lusch, 2004a
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See Lusch, Vargo, & Malter, 2006
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See Lusch et al., 2006
- 10.
The following discussion on implications for roles of individuals is based on Kölling et al., 2010
- 11.
See Hauschildt, 2004 and Klein, 1975
- 12.
See Klöter, 1997
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See Chakrabarti/Hauschildt, 1989 and Schon, 1963
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See Ashkanasy et al., 2000 and Denison, 1996
- 15.
See Janssen, 2003; Mabin, 2001; Witte, 1973; Nadler, 1982
- 16.
See Menor et al., 2002
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© 2013 Gabler Verlag | Springer Fachmedien Wiesbaden
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Scheler, J. (2013). Conclusion and implications. In: Driving Innovation in Service Organizations. Markt- und Unternehmensentwicklung / Markets and Organisations. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-3839-8_6
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