Conclusion and implications

  • Jessica Scheler
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


Two women dressed in sarongs bow down at the reception desk. They guide the guest to the lobby. Hostesses hurry behind the teak wooden room dividers. One of them serves blue-shining water made from Brazil nuts. She asks what kind of treatment he desires and leads him to a private room with dimmed light. He sinks into an armchair and the masseuse starts kneading his left hand. Arms, shoulders, neck, head – the massage takes one hour. Afterwards, he drinks tea, nibbles crackers made from honey pollen and cubes made from apricot jelly. On a flat screen, meditative sceneries are passing by. It is heavenly.


Innovation Activity Service Organization Organizational Climate Service Innovation Operant Resource 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Jessica Scheler
    • 1
  1. 1.LeipzigGermany

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