• Rico Baldegger


Organization is one of the key dimensions of the integrated management model. It is made up of the strategy, structure, and culture of an enterprise. From the system-based point of view, these basic components should not be considered in isolation: they form a unit. They are known as a “magic trilogy” because strategy, structure, and culture have to be in harmony, since they are mutually dependent; for example, the development of a strategy depends on an enterprise’s structural and cultural starting position. To implement a new strategy, management will very likely have to adapt the structure and initiate certain cul-tural measures with a long-term impact.


Strategy Implementation Core Competence Mission Statement Market Segment Corporate Management 
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Copyright information

© Gabler Verlag| Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Rico Baldegger
    • 1
  1. 1.School of Business Administration (HEG)FribourgSwitzerland

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