Management studies can be regarded as applied cybernetics, because both disciplines are concerned with the design and steering of complex and dynamic systems.1 Every manager is a cyberneticist, intentionally or otherwise, because he is trying to bring under control a system of incredibly high variety. According to a pioneer of management cybernetics, Stafford Beer (1966, 239 ), management is the mastery of “high variety systems”. As discussed above, even a mediumsized company has an incredibly large number of possible states. A manager will undoubtedly find indications in cybernetics as to how he can per-form his complex tasks.
KeywordsTrade Fair Viable System Situational Relativism Enterprise Size Situational Approach
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