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Cause related Marketing pp 117–130Cite as

Handlungsempfehlungen für den erfolgreichen Einsatz von CrM

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Authors and Affiliations

  1. Fachhochschule Salzburg, Puch bei Hallein, Österreich

    Marcus Stumpf

  2. Weißenkirchen, Österreich

    Iris Teufl

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  1. Marcus Stumpf
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  2. Iris Teufl
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Correspondence to Marcus Stumpf .

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Stumpf, M., Teufl, I. (2014). Handlungsempfehlungen für den erfolgreichen Einsatz von CrM. In: Cause related Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3718-6_9

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  • DOI: https://doi.org/10.1007/978-3-8349-3718-6_9

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-8349-3041-5

  • Online ISBN: 978-3-8349-3718-6

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