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Cause related Marketing pp 27–47Cite as

Wirkung von Cause related Marketing

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Authors and Affiliations

  1. Fachhochschule Salzburg, Puch bei Hallein, Österreich

    Marcus Stumpf

  2. Weißenkirchen, Österreich

    Iris Teufl

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  1. Marcus Stumpf
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  2. Iris Teufl
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Correspondence to Marcus Stumpf .

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Stumpf, M., Teufl, I. (2014). Wirkung von Cause related Marketing. In: Cause related Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3718-6_3

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  • DOI: https://doi.org/10.1007/978-3-8349-3718-6_3

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