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Die Messung von Joint-Venture-Erfolg

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Markteintrittsstrategien

Part of the book series: mir-Edition ((MIRED))

Zusammenfassung

In der Organisationsforschung zählt der Erfolg („Performance“) zu den wohl am häufigsten verwendeten abhängigen Variablen. Trotz der vielen Forschungsbemühungen gibt es dennoch keine einheitliche Definition dieses latenten Konstrukts (Rogers/Wright 1998, S. 314; March/Sutton 1997, S. 699). So besteht bis heute kein Konsens darüber, wie Erfolg gemessen werden soll.

Dieser Beitrag baut inhaltlich maßgeblich auf den Erkenntnissen der Meta-Analyse von Isidor et al. (2012) auf.

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Authors
  1. Rodrigo Isidor
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  2. Christian Schwens
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  3. Rüdiger Kabst
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Editor information

Editors and Affiliations

  1. Saarbrücken, Deutschland

    Joachim Zentes

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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden

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Isidor, R., Schwens, C., Kabst, R. (2012). Die Messung von Joint-Venture-Erfolg. In: Zentes, J. (eds) Markteintrittsstrategien. mir-Edition. Gabler Verlag. https://doi.org/10.1007/978-3-8349-3504-5_8

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