Advertisement

Abstract

Research on corporate strategy includes four primary fields (Grant, 2010; Johnson, Scholes, and Whittington, 2008; Mueller-Stewens and Brauer, 2009): (1) diversification strategies (scope and relatedness of goods and markets, economic value of diversification), (2) internationalization strategies (market-entry strategies, international alliances), (3) strategies of composing and managing different businesses under one corporation (corporate portfolio management), and (4) strategies of how to maximize the value of the corporate headquarters (the role of the center, functions, responsibilities).

Keywords

Strategic Management Private Equity Portfolio Management Corporate Strategy Parenting Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Matthias Krühler
    • 1
  1. 1.HamburgGermany

Personalised recommendations