Corporate Cultural Modernization: Challenges of the Global Information Age
The object of Chapter 7 is to investigate the circumstances of corporate cultural modernization in international as well as German firms in the global information age. The design of this chapter of the dissertation takes on the hypotheses raised in the sixth stratum of the theoretical framework to examine the three categories of challenges that require the adjustment of traditional systems of values and practices to an information-based and globally structured economic regime. If Chapter 6 described those elements of German corporate culture that come under pressure of adjustment as a result of an encounter with foreign economic and corporate cultures, the concluding chapter shall discuss the need for cultural upgrading in view of value change, cultural diversity and technological innovations.
KeywordsLabor Market Market Orientation German Company Corporate Culture Labor Force Participation Rate
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