Theoretical Framework of the Research

Abstract

As mentioned in the introductory chapter, theoretical framework of the dissertation is structured on the basis of four research pillars: i) Globalization, internationalization and overseas subsidiaries, ii) Corporate culture, ‘soft factors’ and intercultural interaction, iii) National culture and local adaptation and iv) Modernization of corporate values as result of internationalization and ‘new economy’. The conceptualization of these boundaries towards the development of an inherent logic trajectory aims at constructing a systemic understanding of the current processes in and around international enterprises. Therefore, the positioning and progression of the theoretical concepts should reflect the general sequence of the main arguments, the structure of the dissertation, the rationale behind and the content of each following chapter.