Events as Organisational Stories: an Event-Based Approach for Learning Media Production
Google’ storytelling’, and you get 22.1 million hits (17.10.2007). By comparison, ‘shareholder value’ gets you 2.1 million (17.10.2007). Storytelling is hot, since a good story and storytelling skills can differentiate you from your competitors. The question is how to create such a story, how to advance from an informing level to an inspiring, engaging, touching and captivating story for your audience.
Projects and project management are becoming more and more self evident features of contemporary working life. Projects as temporary organizations are well suited for the needs of a rapidly changing working life. The project can be seen as a future working environment for a well trained and relatively independent, goal oriented professional. On the other hand the project and its managing methods could be considered just like a traditional bureaucratic control method with its tendency to make activities into countable units (Hodgson 2004).
In media production as well as in the production of a cultural or sports event the role of the project management is crucial (Bawdin & al 2006, 255). However the concept of the project is not an unproblematic technique by which to manage the diversity of cultural or sports events and their media productions. A project can be understood as a metaphor, which is used to make complicated and fuzzy processes look controllable and simple. Project reality is not necessary like that. To understand the diversity and ambiguity of the human effort needed to achieve something together with other people, there is a need for alternative approaches.
KeywordsProject Management Sport Event Project Base Learning Project Organisation Media Project
Unable to display preview. Download preview PDF.
- Begiebing, R., J. Brown, B. Franco, D. Grubin, R. Rosen & N. Trethewey, 2004. Interchange: Genres of history. Journal of American History 91 (Sept. 2004), pp. 572–593.Google Scholar
- Brown, J., Denning, S., Groh, K., Prusak, L. 2004. Storytelling in Organisations: Why Storytelling is Transforming 21st Century Organisations and ManagementGoogle Scholar
- Cooren, F., 1999. The Organising Property of Communication.Google Scholar
- Bowdin, G., Allen. J., O’Toole, W., Harris, R., McDonnell, I., 2006. Events management.Google Scholar
- Denning, S. 2007. The secret language of leadership. Jossey Bass.Google Scholar
- Eskola, J. & Suoranta, J. 2001. Johdatus laadulliseen tutkimukseen.Google Scholar
- Kolehmainen P., 2002. Features of Internal Co-operation in High-tech Project Organisations. In: Perspectives on the Age of the Information Society. Edited by Eero Pantzar.Google Scholar
- Lord, A., 2000. The singer of tales, Cambridge: Harvard University Press.Google Scholar
- Ministry of Trade and Industry of Finland (2007): Development strategy for entrepreneurship in the creative industries sector for 2015. MTI Publications 10/2007.Google Scholar
- Numento T. & Uotila P. 2006. Event Based Learning. MApEC — Multimedia applications in education conference: proceedings 2006. — Graz: FH JOANNEUM, 2006.Google Scholar
- Stähle, P. & Grönroos, M. 2000. Dynamic Intellectual Capital — Knowledge Management in Theory and Practice. WSOY: Porvoo, Helsinki, Juva.Google Scholar
- Ståhle P., 2007. Five Steps for Finland’s Future. A high level Round Table initiated by The New Club of Paris, held in Helsinki November 14th, 2006 with and for Prime Minister Matti Vanhanen. Technology Review 202/2007. Tekes: Helsinki.Google Scholar
- Vesterinen, P. 2001. Projektiopiskeluja oppiminen ammattikorkeakoulussa. — Project-based studying and learning in the polytechnic.Google Scholar