Abstract
Being the primary focus of this book, the previous sections mainly dealt with technological aspects of targeted advertising in the ICT space. Though, the subject certainly can be approached from multifold directions especially including business and legal aspects. The basic business environment of targeted advertising has already been introduced in section 2.1.3. Various legal concerns of targeting technologies have emerged in the context of the use case analysis.
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Notes
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Estimates for the number of ads the average American is exposed to range between several hundred up to 3,000 ad messages a day [142].
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http://www.die-medienanstalten.de/fileadmin/Download/Rechtsgrundlagen/Gesetze aktuell/13._RStV_01.04.2010_01.pdf
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See http://www.studivz.net/l/policy/declaration/ paragraph 5 and http://www.studivz.net/ Terms/Options option 3 (login required).
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Due to the acquisition of Wunderloop by AudienceScience [220], the respective privacy policy can be found at http://www.audiencescience.com/de/privacy.
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© 2013 Springer Fachmedien Wiesbaden
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Schlee, C. (2013). Business and Legal Aspects of Targeted Advertising. In: Targeted Advertising Technologies in the ICT Space. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-8348-2396-0_6
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DOI: https://doi.org/10.1007/978-3-8348-2396-0_6
Publisher Name: Springer Vieweg, Wiesbaden
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