Business and Legal Aspects of Targeted Advertising

  • Christian Schlee


Being the primary focus of this book, the previous sections mainly dealt with technological aspects of targeted advertising in the ICT space. Though, the subject certainly can be approached from multifold directions especially including business and legal aspects. The basic business environment of targeted advertising has already been introduced in section 2.1.3. Various legal concerns of targeting technologies have emerged in the context of the use case analysis.


Personal Data User Profile Customer Data Internet Advertising Deep Packet Inspection 
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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Christian Schlee
    • 1
  1. 1.DarmstadtGermany

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