Technological Use Case Analysis

  • Christian Schlee


In the previous section an introduction to targeted advertising opportunities in different ICT channels has been given. The analysis of potential scenarios has led to the definition of several particularly interesting use cases in the Web, in IPTV, in mobile networks and also in converged environments. The selected use cases have been described from a user perspective aimed at providing the reader with a basic understanding of the respective matters.


User Profile Home Location Register Multimedia Broadcast Multicast Service Campaign Management International Mobile Subscriber Identity 

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Christian Schlee
    • 1
  1. 1.DarmstadtGermany

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