Abstract
In the previous section the foundations of targeted advertising have been described and an overview of use case methodology and basic technologies in the ICT space has been given. As a first step towards the definition of concrete use cases typical ad formats from the Web, TV, and mobile world have been introduced in order to give a feeling of possible advertising scenarios.
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http://www.aprico.tv/. In 2012 APRICO was acquired by Axel Springer Digital TV Guide [18]. APRICO was formerly part of Royal Philips Electronics N.V.
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http://www.t-mobile.de/. In 2010 the T-Home and T-Mobile German operations merged to form Telekom Deutschland GmbH, the T-Mobile brand was discontinued in Germany and replaced with the Telekom brand. See http://www.telekom.de/.
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© 2013 Springer Fachmedien Wiesbaden
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Schlee, C. (2013). Use Case Identification and Description. In: Targeted Advertising Technologies in the ICT Space. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-8348-2396-0_3
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DOI: https://doi.org/10.1007/978-3-8348-2396-0_3
Publisher Name: Springer Vieweg, Wiesbaden
Print ISBN: 978-3-8348-2395-3
Online ISBN: 978-3-8348-2396-0
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