Use Case Identification and Description

  • Christian Schlee


In the previous section the foundations of targeted advertising have been described and an overview of use case methodology and basic technologies in the ICT space has been given. As a first step towards the definition of concrete use cases typical ad formats from the Web, TV, and mobile world have been introduced in order to give a feeling of possible advertising scenarios.


Mobile Phone Mobile Advertising Personal Video Recording IPTV Network User Interest Profile 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Christian Schlee
    • 1
  1. 1.DarmstadtGermany

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