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Abstract

In recent years the advertising industry has undergone substantial changes that can be characterized by two major developments. First, traditional advertising channels like television (TV), radio, newspapers, and out of home (OoH) media lose importance while online advertising has been growing significantly in the last six years, experiencing an average growth rate of more than 40% year-on-year across 16 countries in Europe [209].

Keywords

Online Advertising Interview Partner Advertising Industry Recommendation Technology Mobile Advertising 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Christian Schlee
    • 1
  1. 1.DarmstadtGermany

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