Abstract
In recent years the advertising industry has undergone substantial changes that can be characterized by two major developments. First, traditional advertising channels like television (TV), radio, newspapers, and out of home (OoH) media lose importance while online advertising has been growing significantly in the last six years, experiencing an average growth rate of more than 40% year-on-year across 16 countries in Europe [209].
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© 2013 Springer Fachmedien Wiesbaden
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Schlee, C. (2013). Introduction. In: Targeted Advertising Technologies in the ICT Space. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-8348-2396-0_1
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DOI: https://doi.org/10.1007/978-3-8348-2396-0_1
Publisher Name: Springer Vieweg, Wiesbaden
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Online ISBN: 978-3-8348-2396-0
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