The consumer goods supply chain is characterized by high demand volatility due to seasonal variations, a high number of promotions, shortening product lifecycles and an increasing number of product innovations pushed into the markets. At the same time providing a high on-shelf availability has proven to be an essential means of establishing and retaining a loyal customer base. Along these lines retailers are demanding faster replenishment and shortened cycle times as well as smaller order quantities and higher shipping frequencies to reduce their inventory, thereby stressing the importance of flexible and reliable transportation and production planning processes.
KeywordsSupply Chain Consumer Good Transportation Service Freight Rate Transportation Management
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