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Combining Exploitation and Exploration Through Crowdsourcing: The Case of Starbucks

  • Francesca Cabiddu
  • Manuel Castriotta
  • Maria Chiara Di Guardo
  • Paola Floreddu
  • Daniela Pettinao
Conference paper

Abstract

In this paper, we explore the concept of crowdsourcing as a driver of the ambidexterity innovations capabilities and as a strategic tool to combine exploitation and exploration strategies in the innovation generation process. In doing so, we focus on the case of Starbucks Corporation, an international coffee and coffeehouse chain considered the largest coffeehouse company in the world.

Keywords

Exploration Strategy User Friendly Software Area Page Ambidextrous Organization Warehousing Operation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Francesca Cabiddu
    • 1
  • Manuel Castriotta
    • 1
  • Maria Chiara Di Guardo
    • 1
  • Paola Floreddu
    • 1
  • Daniela Pettinao
    • 1
  1. 1.University of CagliariCagliariItaly

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