Reducing Inertia and Forwarding Changes: Crowdsourcing to Reduce Uncertainty. A Theoretical Model

  • Riccardo Maiolini
  • Raffaella Naggi
Conference paper


Crowdsourcing is evolving as an instrument but also as a way to think and organize new companies. For this reason is interesting understand the new phenomenon within classical organizational theories and in particular, in this paper, the population ecology theory. In a evolutionary approach We suggest a theoretical model that can be useful to understand how companies arise with a web-based approach, considering crowdsourcing as a relevant element that characterizes their 2.0 new approaches, starting from the fact that companies that born with 2.0’s characteristics have better chance to survive to radical changes than others.


Organizational Model Case Company Organizational Ecology Organizational Survival Intangible Capital 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Economics and Business AdministrationLUISS Guido CarliRomeItaly

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