Methodology of Business Ecosystems Network Analysis: A Field Study in Telecom Italia Future Centre

  • Cinzia Battistella
  • Katia Colucci
  • Fabio Nonino
Conference paper


The scope of this chapter is the analysis of business ecosystems as reticular structures interacting one with each other. The aim is to propose a methodology for analyzing and modeling the ecosystems and to illustrate its application via a field study conducted in Telecom Italia Future Centre, and in particular the Digital Imaging Ecosystem. The methodology is called methodology of business ecosystem network analysis (MOBENA). The methodology helps in drawing the shape and relationships among the constituent elements but also in taking into account the interrelated impacts and a dynamic picture by monitoring the trends.


Social Capital Augmented Reality Connection Matrix Reticular Structure Mobile Augmented Reality 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Cinzia Battistella
    • 1
  • Katia Colucci
    • 2
  • Fabio Nonino
    • 3
  1. 1.Department of Electrical, Management and Mechanical EngineeringUniversity of UdineUdineItaly
  2. 2.Telecom Italia Future Centre, Telecom ItaliaTurinItaly
  3. 3.Department of Computer, Control and Management Engineering “Antonio Ruberti”Sapienza Univerity of RomeRomeItaly

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