Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

  • Jella Pfeiffer
  • Malte Probst
  • Wolfgang Steitz
  • Franz Rothlauf


The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average € 483 online and this amount is expected to grow to € 601 in 2014. In Germany, the number of online shoppers has almost doubled since 2000: 44% of all adults regularly buy products onlinetoday. In Western Europe, online sales reached € 68 billion in 2009 and Forrester research forecasts it will reach € 114 billion by 2014 with an 11% compound annual growth rate.


Decision Maker State Machine Compensatory Strategy Choice Task Attribute Level 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Jella Pfeiffer
    • 1
  • Malte Probst
    • 1
  • Wolfgang Steitz
    • 1
  • Franz Rothlauf
    • 1
  1. 1.Johannes Gutenberg-Universität MainzMainzGermany

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