Summary, Conclusions, and Future Work

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


In the present work, we addressed two research questions: (1) How does the complexity of a choice task influence decision-making behavior? (2) How can we consider knowledge about decision-making behavior for the design of IIMT? By answering the first research question, we contributed to current theory on decision-making behavior, while the main contribution of addressing the second research question is the development of INTACMATO, an IIMT-prototype for supporting choice decisions.


Choice Task Decision Strategy Screen Phase Online Purchase Inferior Alternative 

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Lehrstuhl für Wirtschaftsinformatik und BWLJohannes Gutenberg-Universität MainzMainzGermany

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