Quantitative Evaluation of INTACMATO

  • Jella Pfeiffer
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The main purpose of the empirical study which we present in this chapter is to evaluate the IIMT-prototype (INTACMATO). INTACMATO is evaluated across the criteria: perceived ease of use (effort), perceived usefulness, shopping enjoyment, confidence, and satisfaction. The results show that – compared to a control group of more than 30 students who just saw a product-comparison matrix without any IIMTs – the web store with INTACMATO was evaluated more positively across all five evaluation criteria.


Cell Phone Design Criterion Compensatory Strategy Choice Task Attribute Level 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Lehrstuhl für Wirtschaftsinformatik und BWLJohannes Gutenberg-Universität MainzMainzGermany

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