Abstract
In the previous chapter, we pointed out that although users evaluate IIMT very positively, only a limited number of IIMT are offered. We assume that the main reason for this is that online sellers do not know which IIMT they should offer and what they should exactly look like. We address these two aspects in this chapter. Firstly, we review literature on IDA in the field of human interaction. We discuss several drawbacks of current approaches as well as the resulting requirements for the design of IIMT. Secondly, we break down observed decision-making behavior into typical steps decision makers apply in their decision processes. These steps indicate which IIMT would offer appropriate decision support. Based on these findings, we implement an IIMT-prototype, called INTACMATO in an iterative approach where two qualitative usability studies and implementation phases alternate.
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The implementation was joint work with Felix Vogel (KIT, University Karlsruhe).
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© 2012 Springer-Verlag Berlin Heidelberg
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Pfeiffer, J. (2012). INTACMATO: An IIMT-Prototype. In: Interactive Decision Aids in E-Commerce. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2769-9_6
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DOI: https://doi.org/10.1007/978-3-7908-2769-9_6
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Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-2768-2
Online ISBN: 978-3-7908-2769-9
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