Interactive Decision Aids

  • Jella Pfeiffer
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Decision support systems assist people in making a decision or choosing a course of action in a nonroutine situation that requires judgment (Häubl and Trifts 2000; Kasper 1996). In online webstores, vendors can easily offer highly interactive types of decision support. These co-called interactive decision aids (IDA) “help consumers in making informed purchase decisions amidst the vast availability of online product offerings” (Wang and Benbasat 2009, p. 3). However, the application of IDA is not restricted to purchase decisions. They are general enough to be of use in any kind of choice task where alternatives are known.


Recommendation System Aspiration Level Attribute Weight Screen Phase Preference Elicitation 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Lehrstuhl für Wirtschaftsinformatik und BWLJohannes Gutenberg-Universität MainzMainzGermany

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