Fundamentals on Decision-Making Behavior

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


This introductory chapter describes the fundamentals for later analysis, modeling and discussion of choice tasks and behavior. Figure 2.1 depicts the basic elements of the choice process which are relevant for the present work. On the left hand side, we see the general problem the decision makers are faced with: the choice task. Generally speaking, a choice task defines the problem of choosing the preferred out of a discrete and finite set of alternatives. The decision makers’ preferences determine what the preferred alternative is. Thus, in Sect. 2.1, we define both choice tasks and preferences.


Decision Maker Compensatory Strategy Choice Task Search Pattern Attribute Level 

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Lehrstuhl für Wirtschaftsinformatik und BWLJohannes Gutenberg-Universität MainzMainzGermany

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