• Jella Pfeiffer
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average €483 online and this amount is expected to grow to €601 in 2014.1 In Germany, the number of online shoppers has almost doubled since 2000, with 44% of all adults regularly buying products online today. In Western Europe, online sales reached €68 billion in 2009 and Forrester research forecast it will reach €114 billion by 2014 with a 11% compound annual growth rate.


Choice Task Decision Strategy Online Shopping Information Overload Design Science 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Lehrstuhl für Wirtschaftsinformatik und BWLJohannes Gutenberg-Universität MainzMainzGermany

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