Organizational Strategy: From Integration to Specialization
As informed in the initial chapters, besides environment and technology, strategy has always been one of the variables most frequently mentioned in the literature as having great impact on the formation of organizational structures. Thus, this chapter focuses on strategy. Initially, comments are made on the main elements of the concept, and then the traditional strategies used by large companies until recently are presented. At the end, there are discussions on the new strategies proposed in management literature and found in organizational research, which are already being used by many firms in the face of the environmental and technological changes discussed in Chaps. 5 and 6.