The Meaning of Social Web: A Framework for Identifying Emerging Media Business Models

  • Soley Rasmussen


In order to create a basis for future empirical inquiries, this paper presents a crossdisciplinary review of literature on Social Web and similar concepts by mapping them in a conceptual framework inspired by the Phaneroscopy and semiotics of the American philosopher C. S. Peirce. The relevance of the framework is demonstrated by an analysis of literature on blogs. The paper concludes by outlining the main challenges that the Social Web poses for traditional media companies, specifically newspapers.


Conceptual Framework Social Medium Business Model White Space Social Computing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Castells, M. (2009) Communication power. Oxford University PressGoogle Scholar
  2. 2.
    Jensen, K. B. (2010) New Media, Old Methods – Internet Methodologies and the Online/ Offline Divide. The Handbook of Internet Studies, Blackwell (in press).Google Scholar
  3. 3.
    Rosen, J. (2006) The People Formerly Known as the Audience. Blog post, permalink:
  4. 4.
    Benkler, Y. (2006) The Wealth of Networks. Yale University PressGoogle Scholar
  5. 5.
    Baden-Fuller, C. et al. (eds.) (2010) Special Issue: Business Models. Long Range Planning, 43( 2-3)Google Scholar
  6. 6.
    Wirtz, B. W., Schilke, O. and Ullrich, S. (2010) Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Long Range Planning, Special issue on Business Models, 43(2-3), 272-290.Google Scholar
  7. 7.
    Sällström, P. (1991) Tecken att tänka med [Signs to think with]. Carlssons bokförlagGoogle Scholar
  8. 8.
    Khun, T. (1962) The Structure of Scientific Revolutions. University Of Chicago Press; 3rd ed. 1996Google Scholar
  9. 9.
    Singer, E. A. (1959) Experience and Reflection, University of Pennsylvania PressGoogle Scholar
  10. 10.
    Paavola, S. (2006) On the origin of ideas – An abductivist Approach to Discovery, Philosophical Studies from University of Hensinki 15, University of HelsinkiGoogle Scholar
  11. 11.
    Patokorpi, E. (2006) Role of abductive reasoning in digital interaction, doctoral dissertation, Åbo Akademi University, Åbo Akademis Tryckeri.Google Scholar
  12. 12.
    Shank, G. and Cunningham, D.J. (1996) Modelling the six modes of Peircean abduction for educational purposes. In: M. Gasser (ed.), Proceedings of the 1996 Midwest Artificial Intelligence and Cognitive Science Conference. Indiana, USAGoogle Scholar
  13. 13.
    Stanford Encyclopedia of Philosophy (2009) Charles Sanders Peirce. Available online:
  14. 14.
    Hansen-Møller, J. (2006) The Meaning of Landscape: A Diagram for Analysing the Relationship between Culture and Nature, based on C. S. Peirce’s Semiotics. Studies in Environmental Aesthetics and Semiotics 2006 (5) s. 85-108Google Scholar
  15. 15.
    Eco, U. (1979) A theory of semiotics. Indiana University PressGoogle Scholar
  16. 16.
    Hakken, D., Teli, M. and D’Andrea, V. (2009) Intercalating the Social and the Technical: A Key Step in Coordinating Future Software Development. Unpublished manuscriptGoogle Scholar
  17. 17.
    Derrida J. 1976 (1967). Of Grammatology. Transl. GC Spivak. Baltimore: Johns Hopkins Univ. PressGoogle Scholar
  18. 18.
    Peirce, C. S. – Collected Papers of Charles Sanders Peirce, 8 vols. Eds. Charles Hartshorne, Paul Weiss, Arthur Burks. Cambridge: Harvard University Press, 1931–1958. Charlottesville: Past Masters CD-Rom DatabasesGoogle Scholar
  19. 19.
    Stanford Encyclopedia of Philosophy (2006) Peirce's Theory of Signs. Available online:
  20. 20.
    Nöth, W. (2000) Handbuch der Semiotik 2. [Semiotic Manual, 2.] Stuttgart: J. B. MetzlerGoogle Scholar
  21. 21.
    Geertz, C. (1973) Thick Description: Toward an Interpretive Theory of Culture”. In: The Interpretation of Cultures: Selected Essays. Basic BooksGoogle Scholar
  22. 22.
    Geertz, C. (2002) I don’t do systems. An interview with Clifford Geertz (with Arun Micheelsen), In: Method & Theory in the Study of Religion. Journal of the North American Association for the Study of Religion (Leiden/NED: Koninklijke Brill NV), vol. 14 no. 1 (1 March 2002), pp. 2-20Google Scholar
  23. 23.
    Ferré, F. (1988) Philosophy of technology. Prentice-HallGoogle Scholar
  24. 24.
    Johnson, C. (2008) Derrida and Technology. In: Glendinning, S. and Eaglestone, R. (ed.) Derrida’s Legacies. RoutledgeGoogle Scholar
  25. 25.
    Morris, R. C. (2007) Legacies of Derrida: Anthropology. Annual Review of Anthropology Google Scholar
  26. 26.
  27. 27.
    Ciborra, C. (2002) The Labyrinths of Informatio. Oxford University PressGoogle Scholar
  28. 28.
    Ciborra, C. and Willcocks, L. (2006) The mind or the heart? It depends on the (definition of) situation. Journal of Information Technology, 21( 3), 129-139.CrossRefGoogle Scholar
  29. 29.
    Depaoli, P. (2008) Interdisciplinarity and Its Research: The Influence of Martin Heidegger from ‘Being and Time’ to ‘The Question Concerning Technology’. In: D’Arti, A., De Marco, M. and Casalino, N. Interdisciplinary Aspects of Information Systems Studies. Physica-Verlag HDGoogle Scholar
  30. 30.
    Gibson, J. J. (1986) The Ecological Approach To Visual Perception. Lawrence Erlbaum Associates (originally published in 1979)Google Scholar
  31. 31.
    Norman, D. A. (2007) Affordances and Design. Available online:
  32. 32.
    affordances_and_design.htmlGoogle Scholar
  33. 33.
    Norman, D. A. (1988) The psychology of everyday things. Basic BooksGoogle Scholar
  34. 34.
    Derrida, J. (1989): Psyche: Invention of the Other. In: Attride, D. (red.): Acts of Literature. Routhledge (1992)Google Scholar
  35. 35.
    Hillis Miller, J. (2001) Others. Princeton University PressGoogle Scholar
  36. 36.
    Potter, V. G. (1997) Charles S. Peirce on norms & ideals. Fordham University PressGoogle Scholar
  37. 37.
    Spivack, N. (2008) The Semantic Web. Video: Bonnier GRID 2008 conference, Stockholm, Online:
  38. 38.
    Rasmussen, S. (2009) The Value of Online Newspapers Web 2.0 Adoption. Proceedings of IADIS International Conference WWW/Internet 2009, p. 125-132. IADIS PressGoogle Scholar
  39. 39.
    Dailey, L. et al. (2008) Newspaper Political Blogs Generate Little Interaction. Newspaper research Journal, 29(4), 53-65.Google Scholar
  40. 40.
    Gou, X. et al. (2009) Chaos Theory as a Lens for Interpreting Blogging. Journal of Management Information Systems, 26(1).Google Scholar
  41. 41.
    Lüders, M. (2008) Conceptualizing personal media. New Media & Society, 10(5), 683- 702.CrossRefGoogle Scholar
  42. 42.
    Jiang, T. and Wang, X. (2009) How Do Bloggers Comment: An Empirical Analysis of the Commenting Network of a Blogging Community. ICIS 2009 Proceedings . Paper 99.Google Scholar
  43. 43.
    Schultz, B. and Sheffer, M. (2008) Blogging from the Labor Perspective: Lessons for Media Managers. International Journal on Media Management, 10(1), 1 – 9.Google Scholar
  44. 44.
    Hargrove, T. and Stemple, G. (2007) Use of Blogs as a Source of News Presents Little Threat to Mainline News Media. Newspaper Research Journal, 28(1), 99-102.Google Scholar
  45. 45.
    Shen, W. (2009) Competing for Attention in Online Reviews. AMCIS 2009 Doctoral Consortium. Paper 2.Google Scholar
  46. 46.
    Vaast and Davidson (2008) New Actors and New Media in Technology Discourse: An Investigation of Tech Blogging. Proceedings of ICIS 2008. Paper 162Google Scholar
  47. 47.
    Sohn, D. and Leckenby, J. D. (2007) A Structural Solution to Communication Dilemmas in a Virtual Community. Journal of Communication, 57(3), 435 449.Google Scholar
  48. 48.
    Sheffer, M. and Schultz, B. (2009) Blogging from the Management Perspective: A Follow-Up Study. The International Journal on Media Management, 11: 9–17Google Scholar
  49. 49.
    De Marco, M., Fiocca, R., and Ricciardi, F. (2010) The Ecology of Learning-by-Building: Bridging Design Science and Natural History of Knowledge, In: Winter, R., Zhao, J.L., and Aier, S. (Eds.): DESRIST 2010, LNCS 6105, pp. 154–166. Springer-Verlag, BerlinGoogle Scholar
  50. 50.
    Williams, R., Stewart, J., Slack, R. (2005) Experimenting with Information and Communication Technologies: Social Learning in Technological Innovation. Edward Elgar PublGoogle Scholar
  51. 51.
    Stewart, J. and Williams, R. (2005) The Wrong Trousers? Beyond the Design Fallacy: Social Learning and the User, In: Rohracher, H. (ed.) User involvement in innovation processes. Strategies and limitations from a socio-technical perspective. Profil-Verlag, MunichGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Center for Applied ICTCopenhagen Business SchoolCopenhagenDenmark

Personalised recommendations