Monopolies at Sea: The Role of Onboard Sales for the Cruise Industry’s Growth and Profitability

  • Michael P. Vogel


For 15 years or more, cruise ship tourism has been referred to as the fastest growing segment of the tourism sector (e.g. Charlier and McCalla 2006; Dickinson and Vladimir 2007; Dowling 2006; Hobson 1993; Petrick 2004b; Wie 2005; Yarnal and Kerstetter 2005), echoing a claim that is renewed annually by the Cruise Lines International Association (CLIA) in their “market overview”. According to CLIA, which represents over 80% of the ocean cruise capacities globally, the number of passengers travelling with their member lines has grown by 7.4% per year between 1980 and 2008 to 13.2 million (CLIA 2009).


Stylize Fact Occupancy Rate Ticket Price Cruise Ship Capacity Cost 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Bremerhaven University of Applied SciencesBremerhavenGermany

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