Abstract
This article provides evidence on the determinants of compensation provisions included in franchise contracts. The results support for both the optimal allocation of risk and double-sided moral hazard explanations for franchise contracts. The results also reveal that the value of both the initial and ongoing services provided by franchisors to franchisees strongly affects the compensation arrangements, which implies that a capital goal of these arrangements is to recover the costs of the services offered by franchisors.
I thank numerous workshop participants for their comments and suggestions. The usual disclaimers apply. The study received financial support from the MCYT, a research agency of the Spanish Government, through grants SEC2001-1756 and SEC2002-04471-C02-02.
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Vázquez, L. (2004). The Use of Up-front Fees, Royalties and Franchisor Sales to Franchisees in Business Format Franchising. In: Windsperger, J., Cliquet, G., Hendrikse, G., Tuunanen, M. (eds) Economics and Management of Franchising Networks. Contributions to Management Science. Physica, Heidelberg. https://doi.org/10.1007/978-3-7908-2662-3_8
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DOI: https://doi.org/10.1007/978-3-7908-2662-3_8
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