Abstract
In the course of the growing regionalization of worldwide markets, the regional strategies of MNCs have increasingly received attention as a road map to cross-border competition. However, there exists only limited knowledge in both theory and practice about how MNCs should design their regional strategies to be successful at the regional level.
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- 1.
Cf. Sect. 7.3.
- 2.
Valuable research findings on regional activities of SMEs are provided, for example, by Bassen et al. (2001: 420) and Behnam and Gilbert (2001: 107–108).
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Heinecke, P. (2011). Conclusions. In: Success Factors of Regional Strategies for Multinational Corporations. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2640-1_8
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DOI: https://doi.org/10.1007/978-3-7908-2640-1_8
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