• Patrick Heinecke
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


In the course of the growing regionalization of worldwide markets, the regional strategies of MNCs have increasingly received attention as a road map to cross-border competition. However, there exists only limited knowledge in both theory and practice about how MNCs should design their regional strategies to be successful at the regional level.


Regional Strategy Success Factor Regional Adaptation Regional Success Regional Orientation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Physica-Verlag Heidelberg 2011

Authors and Affiliations

  • Patrick Heinecke
    • 1
  1. 1.University of Erlangen-NürnbergErlangenGermany

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