Theoretical Foundation and Literature Review

  • Patrick Heinecke
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


In the extant literature different terms are used for MNCs. Apart from MNC, the mostly widely-used terminologies include multinational enterprise (MNE) (e.g., Rugman 2005b), transnational corporation (TNC) (e.g., Morrison and Roth 1992), and international corporation (e.g., Caves 1971). In this work we use the term MNC, as corporate multinationality – the degree of internationalization reflected in the activities of firms (Riahi-Belkaoui 1999: xiii) being organized in more than one national economy (Kreikebaum et al. 2002: 6) – effectively describes the varying geographic spread of corporate activities, which is important for the distinction of different regional strategies. Furthermore, we utilize “corporation” in this work, as this term is not used in a legal sense, like the term “enterprise”: “[…] clearly including a network of corporate and non-corporate entities in different countries joined together by ties of ownership […] but rather according to common usage […]” (United Nations 1973: 4).


Regional Strategy Regional Management North American Free Trade Agreement Home Region Host Region 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Physica-Verlag Heidelberg 2011

Authors and Affiliations

  • Patrick Heinecke
    • 1
  1. 1.University of Erlangen-NürnbergErlangenGermany

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