Open Innovation and Crowdsourcing: The Case of Mulino Bianco

  • Manuel Castriotta
  • Maria Chiara Di Guardo


In this paper, authors focus on the open innovation and crowdsourcing experience of an Italian firm the Mulino Bianco. Crowdsourcing is currently one of the most discussed keywords within the open innovation community. Crowdsourcing opens the company’s innovation funnel – the scope for screening ideas. Therefore, the firms gain more ideas for innovations. The major question for both research and business is how to find and lever the enormous potential of the collective intelligence to broaden the scope of open the R&D process.


Innovation Process Open Innovation Collective Intelligence Page View Market Launch 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.University of CagliariCagliariItaly

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