Crowdsourcing and SMEs: Opportunities and Challenges

  • R. Maiolini
  • R. Naggi


Crowdsourcing is a relatively new topic and it presents a number of potential applications, open to future developments. The number of SMEs using crowdsourcing is still low, however some recent examples include fund-raising, new products development and customer service management. But what are the potential benefits of crowdsourcing for SMEs? What are the challenges? The aim of this paper is to present some initial answers to these research questions: first by delineating and analyzing the characteristics, the strengths and the risks of crowdsourcing; second by developing preliminary reflections on the adoption of crowdsourcing by SMEs. The main limitation of the paper is that the research is at an initial status. The present contribution is therefore an exploratory work. Due also to space constraints, a second limitation lies in the lack of empirical data. However, the authors intend to further develop the preliminary reflections here proposed to form the basis an actual model of crowdsourcing adoption in SMEs.


Business Model Open Innovation Open Call Client Firm Collaborative Production 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Department of Economics and Business AdministrationLUISS Guido CarliRomeItaly

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