Advertisement

News as a Service: Adoption of Web 2.0 by Online Newspapers

  • Soley Rasmussen
Conference paper

Abstract

This paper presents a study of the adoption of Web 2.0 by Danish online newspapers and discusses the future of the newspaper in the light of contemporary shifts from mass media and printed products to social media and web services. First the context of the study is presented. Then a methodology for collecting and analyzing data on Web 2.0 adoption is suggested. Data from two surveys carried out with an interval of 14 months (2008/2009) is discussed. These data reveal that most online newspapers have adopted blogs and commenting and many have adopted other interactive features such as voting and sharing of user-generated content, e.g. photos and video. The most significant development in the period between the two observation sets is a rapid diffusion of article tools for bookmarking and sharing of content via social networks or aggregation sites. The main conclusions are that the news industry will have to embrace the emerging “media-as-a-service” paradigm and that the future challenge for web services will be to leverage informational and social connectivity.

Keywords

Business Model Social Connectivity Aggregation Site Online Newspaper Free Paper 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Lindqvist U et al (2008) New business forms in e-business and media “e-Media”. Final report of the NICe Project 06212. VTT, FinlandGoogle Scholar
  2. 2.
    CDF (2009) Annual internet survey 2009 – Highlights. Center for the Digital Future: Annenberg School of Communication. http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf. Accessed 10 Nov. 2009
  3. 3.
    Rasmussen S et al (2008) Web 2.0 adoption by Danish news papers – urgent need for new business models? Proceedings of international conference on new media technology, 2008. Graz, 185–193Google Scholar
  4. 4.
    O’Reilly T (2005) O'Reilly network: what is Web 2.0. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-Web-20.html. Accessed 10 Nov. 2009
  5. 5.
    O’Reilly T (2006a) O'Reilly radar > Web 2.0 compact definition: trying again. http://radar.oreilly.com/2006/12/web-20-compact-definition-tryi.html. Accessed 10 Nov. 2009
  6. 6.
    O’Reilly T (2006b) Web 2.0 Meme Map. http://www.oreillynet.com/oreilly/tim/news/2005/09/30/graphics/figure1.jpg. Accessed 10 Nov. 2009
  7. 7.
    Anderson P (2007) What is Web 2.0? Ideas, technologies and implications for education. JISC Technology and Standards Watch. JISC, Bristol, Feb. 2007Google Scholar
  8. 8.
    Vickery G, Wunsch-Vincent S (2007) Participatory web and user-created content. OECD, BrusselsGoogle Scholar
  9. 9.
    IAB (2009) Social media Ad metrics definitions. Interactive advertising bureau. http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf. Accessed 10 Nov. 2009
  10. 10.
    Nielsen (2009) Nielsen NetView, 2/09, http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/. Accessed 10 Nov. 2009
  11. 11.
    Castells M (2001) The internet galaxy. Oxford University Press, OxfordGoogle Scholar
  12. 12.
    Benkler Y (2006) The wealth of networks. Yale University Press, New HavenGoogle Scholar
  13. 13.
    Beer D, Burrows R (2007) Sociology and, of and in Web 2.0: some initial considerations. Sociol Res Online 12(5)Google Scholar
  14. 14.
  15. 15.
    Spivack N (2006) The third-generation web is coming. http://www.kurzweilai.net/meme/frame.html?main=/articles/art0689.html. Accessed 10 Nov. 2009
  16. 16.
    Spivack N (2008) The semantic web. Video: bonnier GRID 2008 conference, Stockholm. http://link.brightcove.com/services/player/bcpid1803302824?bclid=1811464336&bctid=1812111640. Accessed 10 Nov. 2009
  17. 17.
    Davis M (2008) Semantic wave 2008 report (executive summary). Project10X (www.project10x.com), Washington
  18. 18.
    PEJ (2008) The state of the news media 2008. Project for excellence in journalism. http://www.stateofthemedia.org/2008/. Accessed 10 Nov. 2009
  19. 19.
    Lenatti C (2009) How can publishers join the social networking conversation? Futur Newspapers, The Seybold Report, 9(5)Google Scholar
  20. 20.
    Sheth JN, Sharma A (2007) E-services – a framework for growth. In: Evanschitzky H, Iyer GR (eds) E-services – opportunities and threats. (pp. 8-12). New York: SpringerGoogle Scholar
  21. 21.
    Tapscott D, Williams AD (2006) Wikinomics. Portfolio, New YorkGoogle Scholar
  22. 22.
    Rheingold H (2001) Smart mobs: the next social revolution. Basic Books, CambridgeGoogle Scholar
  23. 23.
    Lessing L (2004) Free culture. The Penguin Press, New YorkGoogle Scholar
  24. 24.
    Anderson C (2008) Long tail, the revised and updated edition: why the future of business is selling less of more. Hyperion, New YorkGoogle Scholar
  25. 25.
    Turow J, Tsui L (ed) (2006–2008) The hyperlinked society: questioning connections in the digital age. University of Michigan Press, University of Michigan Library, Ann ArborGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.Copenhagen Business School, Center for Applied ICTCopenhagenDenmark

Personalised recommendations