Complex Networks Analysis of Customer Networks

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Complex networks theory incites the formulation of the hypotheses for customer network-centric valuation in software markets. In this chapter the respective hypo- theses are investigated from a complex networks perspective supported by the developed simulator. The main research areas of interest for valuation in software markets are investigated. These comprise diffusion dynamics in varying network topologies, scaling properties and network topologies of customer networks, contributions to valuation in software markets, and limitations due to the social nature of customer networks. These research topics are pursued in the following sections.


Network Topology Cluster Coefficient Random Network Network Effect Average Path Length 
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© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.FrankfurtGermany

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