Advertisement

Results and Findings

  • Christine Falkenreck
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

The evaluation of research data starts with the presentation of some general findings on the importance of CR and external trust to international purchasers in organizational relationships. Subsequently, a detailed data analysis of ten different measurement criteria is carried out and summarized in a synopsis of measurement criteria. This chapter presents an overview of the different structural models according to countries and stakeholder groups, fit measures and significant paths are integrated. All findings of this survey are presented in detail, related to the five countries and three different stakeholder groups (organizational buyers, pharmacists and users). Finally, the research questions are discussed and an overview on the fulfillment of the construct-related hypotheses is given. Several cross-cultural differences in customers’ perception of reputation and in the feasibility of reputation transfer are highlighted.

Keywords

Relationship Quality Stakeholder Group Significant Path Strong Positive Relationship Direct Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Amato S, Esposito Vinzi V, Tenenhaus M (2004) A global goodness-of-fit index for PLS structural equation modeling. Oral communication to PLS Club, HEC School of Management, France, March 24Google Scholar
  2. Backhaus K, Voeth M (2007) Industriegütermarketing, 8th edn. Vahlen Verlag, MünchenGoogle Scholar
  3. Bagozzi RP, Baumgartner H (1994) The evaluation of structural equation models and hypothesis testing. In: Bagozzi R (ed) Principles of marketing research. Blackwell, England, pp 386–422Google Scholar
  4. Bollen KA (1989) Structural equations with latent variables. John Wiley, New YorkGoogle Scholar
  5. Bollen KA, Lennox R (1991) Conventional wisdom on measurement: a structural equation perspective. Psychol Bull 110(2):305–314CrossRefGoogle Scholar
  6. Bollen KA, Ting KF (2000) A tetrad test for causal indicators. Psychol Methods 5(1):3–22CrossRefGoogle Scholar
  7. Browne MW, Cudeck R (1993) Alternative ways of assessing model fit. In: Bollen K, Long A, Scott J (eds) Testing structural equation models. Sage, Newbury Park, London, New Delhi, pp 136–162Google Scholar
  8. Chatelin YM, Vinzi VE, Tenenhaus M (2002) State of the art on PLS path modeling through the available software. Available at http://www.sinopai.com/sinopai2/index.html
  9. Chin WW (1998) The Partial least square approach to structural equation modeling. In: Marcoulides G (ed) Modern methods for business research. Erlbaum, Mahwah/London, pp 295–336Google Scholar
  10. Cronbach LJ (1951) Coefficient alpha and the internal structure of tests. Psychometrika 16(3):297–334CrossRefGoogle Scholar
  11. Diamantopoulos A, Siguaw JA (2006) Formative versus reflective indicators in organizational measure development: a comparison and empirical illustration. Br J Manag 17:263–282CrossRefGoogle Scholar
  12. Diamantopoulos A, Winklhofer HM (2001) Index construction with formative indicators: an alternative to scale development. J Market Res 38(5):269–277CrossRefGoogle Scholar
  13. Diamantopoulos A, Riefler P, Roth KP (2008) Advancing formative measurement models. J Bus Res 61:1066–1200Google Scholar
  14. Eberl M (2006) Unternehmensreputation und Kaufverhalten. Deutscher Universitäts-Verlag, WiesbadenGoogle Scholar
  15. Edwards JR, Bagozzi RP (2000) On the nature and direction of relationships between constructs and measures. Psychol Methods 5(2):155–174CrossRefGoogle Scholar
  16. Efron B, Tibshirani RJ (1993) An introduction to the bootstrap (monographs on statistics and applied probability), vol 57. Chapman and Hall, New YorkGoogle Scholar
  17. Eggert A, Fassott G, Helm S (2005) Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen. In: Bliemel F, Eggert A, Fassott G, Henseler J (eds) Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele. Schäfer-Poeschel Verlag, Stuttgart, pp 101–116Google Scholar
  18. EIU (2007) The 2007 e-readiness rankings. Economist Intelligence Unit. Available at http://graphics.eiu.com/files/ad_pdfs/2007Ereadiness_Ranking_WP.pdf. Accessed 27 Feb 2008
  19. Fassott G, Eggert A (2005) Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen. In: Bliemel F, Eggert A, Fassott G, Henseler J (eds) PLS-Pfadmodellierung – Methode, Anwendung, Praxisbeispiele. Schäfer-Poeschel Verlag, Stuttgart, pp 31–47Google Scholar
  20. Fornell C, Bookstein FL (1982) Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. J Market Res 14(6):440–452CrossRefGoogle Scholar
  21. Fornell C, Larcker DF (1981) Evaluating structural equation models with unobservable variables and measurement error. J Market Res 18:39–50CrossRefGoogle Scholar
  22. Geisser S (1975) The predictive sample reuse method with applications. J Am Stat Assoc 70:320–328CrossRefGoogle Scholar
  23. Griffith DA, Myers M, Harvey MG (2006) An investigation of national culture’s influence on relationship and knowledge resources in interorganizational relationships between Japan and the United States. J Int Market 14(3):1–32CrossRefGoogle Scholar
  24. Hofstede G (2001) Culture’s consequences: comparing values, behaviors, institutions and organizations across nations, 2nd edn. Sage, CaliforniaGoogle Scholar
  25. Homburg C, Baumgartner H (1995) Die Kausalanalyse als Instrument der Marketingforschung: Eine Bestandsaufnahme. Zeitschrift für Betriebswirtschaft 65(10):1091–1108Google Scholar
  26. Huff L, Kelley L (2003) Levels of organizational trust in individualist versus collectivist societies: a seven-nation study. Organ Sci 14(1):81–90CrossRefGoogle Scholar
  27. Hulland J (1999) Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strat Manag J 20(4):195–204CrossRefGoogle Scholar
  28. Keller KL (2003) Building, measuring, and managing brand equity, 2nd edn. Prentice Hall, Upper Saddle River, NJGoogle Scholar
  29. Krafft M, Götz O, Liehr-Gobbers K (2005) Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Square (PLS)-Ansatzes. In: Bliemel F, Eggert A, Fassott G, Henseler J (eds) Handbuch PLS-Pfadmodellierung. Schäffer-Poeschel, Stuttgart, pp 71–86Google Scholar
  30. MacKinnon DP, Krull JL, Lockwood CM (2000) Equivalence of the mediation, confounding and suppression effect. Prev Sci 1(4):173–181CrossRefGoogle Scholar
  31. Money BR, Gilly MC, Graham JL (1998) Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan. J Market 62:76–87CrossRefGoogle Scholar
  32. Morgan RM, Hunt SD (1994) The commitment-trust theory of relationship marketing. J Market 58:20–38CrossRefGoogle Scholar
  33. Nunally JC (1978) Psychometric theory, 2nd edn. McGraw-Hill, New YorkGoogle Scholar
  34. Peter S (1997) Kundenbindung als Marketingziel: Identifikation und Analyse zentraler Determinanten, WiesbadenGoogle Scholar
  35. Peter S (1999) Kundenbindung als Marketingziel, 2nd edn. Gabler Verlag, WiesbadenGoogle Scholar
  36. Priem R, Butler J (2001) Is the resource-based “view” a useful perspective for strategic management research. Acad Manag Rev 26(1):57–66CrossRefGoogle Scholar
  37. Rossiter J (2002) The C-OAR-SE procedure for scale development in marketing. Int J Res Market 19:305–335CrossRefGoogle Scholar
  38. Salter SB, Niswander F (1995) Cultural influence on the development of accounting systems internationally: a test of gray’s (1988) theory. J Int Bus Stud 26(2):379–395CrossRefGoogle Scholar
  39. Schmitt N (1996) Uses and abuses of coefficient alpha. Psychol Assess 8(4):350–353CrossRefGoogle Scholar
  40. Seltin N, Keeves JP (1994) Path analysis with latent variables. In: Husén T, Postlethwaite TN (eds) The international encyclopedia of education, 2 edn. Oxford, pp 4352-4359Google Scholar
  41. Shrout PE, Bolger N (2002) Mediation in experimental and nonexperimental studies: new procedures and recommendations. Psychol Meth 7(4):422–445CrossRefGoogle Scholar
  42. Tenenhaus M, Vinzi VE, Chatelin Y-M, Lauro C (2004) PLS path modeling. Comput Stat Data Anal 48:159–205CrossRefGoogle Scholar
  43. von Wangenheim F (2003) Weiterempfehlung und Kundenwert. Deutscher Universitätsverlag, GWV Fachverlage GmbH, WiesbadenGoogle Scholar
  44. Wold H (1982) Systems under indirect observation using PLS. In: Fornell C (ed) A second generation of multivariate analysis, booklet 1, New York, pp. 325–347Google Scholar
  45. Wright H, Fill C (2001) Corporate images, attributes and the UK pharmaceutical industry. Corp Rep. Rev 4(2):99–110CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.Head of International Marketing ResearchUniversity of KasselKasselGermany

Personalised recommendations