Results and Findings

  • Christine Falkenreck
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The evaluation of research data starts with the presentation of some general findings on the importance of CR and external trust to international purchasers in organizational relationships. Subsequently, a detailed data analysis of ten different measurement criteria is carried out and summarized in a synopsis of measurement criteria. This chapter presents an overview of the different structural models according to countries and stakeholder groups, fit measures and significant paths are integrated. All findings of this survey are presented in detail, related to the five countries and three different stakeholder groups (organizational buyers, pharmacists and users). Finally, the research questions are discussed and an overview on the fulfillment of the construct-related hypotheses is given. Several cross-cultural differences in customers’ perception of reputation and in the feasibility of reputation transfer are highlighted.


Relationship Quality Stakeholder Group Significant Path Strong Positive Relationship Direct Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.Head of International Marketing ResearchUniversity of KasselKasselGermany

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