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Empirical Survey

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Reputation Transfer to Enter New B-to-B Markets

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Authors and Affiliations

  1. Head of International Marketing Research, University of Kassel, Mönchebergstr. 17, 34125, Kassel, Germany

    Dr. Christine Falkenreck

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  1. Dr. Christine Falkenreck
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Correspondence to Christine Falkenreck .

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Falkenreck, C. (2010). Empirical Survey. In: Reputation Transfer to Enter New B-to-B Markets. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2357-8_5

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