Development of Constructs and Related Hypotheses

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


This chapter first gives a short overview of the C-OAR-SE procedure for scale development, followed by a detailed introduction of formative versus reflective measurement models as well as moderating and mediating effects. The requirements of the Bonferroni-Holm’s test are discussed, the development of constructs and related research questions are presented. The structural model of reputation and reputation transfer is introduced. Finally, to find answers on the research questions related to the structural model and the constructs, this chapter gives an overview of the hypotheses developed


Relationship Quality Stakeholder Group Attribute Classification Corporate Reputation Product Range 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Authors and Affiliations

  1. 1.Head of International Marketing ResearchUniversity of KasselKasselGermany

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