Perspectives on Corporate Reputation and Reputation Transfer

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Stakeholder Group National Culture Brand Equity Corporate Reputation Relationship Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.Head of International Marketing ResearchUniversity of KasselKasselGermany

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