The ultimate goal of organizations is their survival. In the case of public limited companies, survival depends on the capital markets' expectations of their current and future profitability. If the investors perceive that a firm will, at a given level of risk, provide a lower return on their investment than other organizations, they will withdraw their capital and reinvest it elsewhere. The current and future profitability, in turn, rests on the company's ability to contribute something to the economy which people are and will be willing to pay for and which the company does better than other companies. The capital markets represent a mechanism for assessing the current and future demands for different products and services, and for allocating available resources accordingly. This mechanism has become increasingly important in recent years. As product and capital markets have turned global, there are a greater number of firms which compete in satisfying the needs of an economy. Additionally, the technological development has been impacting on what society demands and is willing to pay for. There is a greater degree of dynamism with regard to both what it is that people are willing to pay for and which company is best positioned ‘to do the job.’ This dynamism has resulted in an increased activity of capital markets, allocating and reallocating resources.


Organizational Commitment Organizational Citizenship Behavior Psychological Contract Casual Worker Regular Worker 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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