Abstract
The prevailing literature on information economics, marketing science, business studies, and quality management revealed the commonality and the gaps on quality perception. Basic theory building process that links all these disciplines is completed and sufficient instruments, to contain quality uncertainty or to promote quality perception, are formulated in the earlier chapters. Though the developed tools follow the scientific method of enquiry to make their validity easier, the further refining to the measure of quality perception is still possible. Hence, avenues are opened in this chapter for the future work on quality perception.
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Wankhade, L., Dabade, B. (2010). Future Directions of Quality Perception. In: Quality Uncertainty and Perception. Contributions to Management Science. Physica, Heidelberg. https://doi.org/10.1007/978-3-7908-2195-6_7
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DOI: https://doi.org/10.1007/978-3-7908-2195-6_7
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