Perceived Quality Through Time

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Perceived quality has been studied in several disciplines. But, the research on perceived quality is largely isolated across these disciplines. Literature on marketing science, economics, and quality management shed the light on perceived quality. This chapter traces the emergence and factors of perceived quality through time and literature. Reflections of perception process as observed in marketing science, economics, and quality management and a further need to model a robust measure of quality perception are established in this chapter.


Service Quality Information Asymmetry Quality Function Deployment Objective Quality Quality Perception 
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© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  1. 1.SGGS Institute of Engineering & Technology Dept. Production EngineeringNandedIndia

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