Findings on the Representation of the Sustainability-HRM Link on Corporate Websites
The purpose of this chapter is to present and interpret the exploratory findings from the websites and company documents which have been generated by using the qualitative content analysis method (Chap. 6). The representation of the sustainability–HRM link as represented on corporate websites and as being communicated to important stakeholders such as current and potential employees is explored. It is of particular interest to interpret the findings concerning the “theories-in-use”, i.e. to reveal some of the underlying assumptions about the link between sustainability and HRM (see Sect. 6.2.1).
KeywordsEurope Titan Marketing Assure Fortum
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