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Method

  • Ina Ehnert
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

This study understands itself as being conceptual and exploratory. The importance of exploratory research has been highlighted in the literature on theory development and on research methodologies (e.g. Eisenhardt 1989; Glaser and Strauss 1967). The central objective of exploration is systematic data collection on a research phenomenon in order to provide the basis for developing theory and discovering hypotheses (Glaser and Strauss 1967) or propositions. Different heuristics (search strategies) have been suggested to systematise exploratory research (e.g. Bortz and Döring 1995, 2002; Dörner 1994).

Keywords

Exploratory Part Qualitative Content Analysis Company Document Text Interpretation Content Analytical Technique 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Physica-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  1. 1.University of BremenBremenGermany

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