Information Technology, Marketing and Organizational Factor in Corporate e-banking: A Qualitative Research

  • D. Pettinao


The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.


Relationship Marketing Internet Banking Information System Research Bank Market Relationship Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Physica-Verlag Heidelberg 2009

Authors and Affiliations

  1. 1.Università degli Studi di CagliariCagliariItaly

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