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Information Technology, Marketing and Organizational Factor in Corporate e-banking: A Qualitative Research

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Abstract

The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.

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Author information

Authors and Affiliations

  1. Università degli Studi di Cagliari, Cagliari, Italy

    D. Pettinao

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  1. D. Pettinao
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Correspondence to D. Pettinao .

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Editors and Affiliations

  1. Sistemi Informativi (CeRSI), Centro di Ricerca sui, Via G. Alberoni 7, Roma, 00198, Italy

    Alessandro D'Atri

  2. Dipto. Elettronica Informatica, Sistemistica (DEIS), Università Calabria, Via P. Bucci 41 c, Rende, 87036, Italy

    Domenico Saccà

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© 2009 Physica-Verlag Heidelberg

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Pettinao, D. (2009). Information Technology, Marketing and Organizational Factor in Corporate e-banking: A Qualitative Research. In: D'Atri, A., Saccà, D. (eds) Information Systems: People, Organizations, Institutions, and Technologies. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2148-2_2

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